Boom! How do I get so lucky hooked up with these powerhouse women entrepreneurs!?! Jeni Gall is phenomenal. She is not afraid of color (phew! Thank goodness, cuz neither am I), she’s brilliant and has a lot to share. Perfect traits for a newsletter. Newsletters aren’t the end-all, be-all of marketing elements, but if you have a following and have great wisdom to impart, than score! You WILL have a great open rate and you WILL see some traction from it. If nothing else, more traffic to your website. Each segment of info has a call to action driving the user to the website to read more. And they do.